Pioneers in a changing world.
We Wrote the Book
Our founder, Roger Gibson, is perhaps best known as the author of the investment classic, Asset Allocation: Balancing Financial Risk.
While the concept and theory of asset allocation were not new in 1990, Roger’s book was the first written on the subject. The book bridges the gap between modern portfolio theory and the real-life investment decisions clients and their advisors must make. Praised by the financial profession, Asset Allocation is written for a wide audience of investors, financial advisors, and teachers.
Thought Leadership
For over 30 years, our advisors have contributed their expertise to our profession.
Through speaking engagements, teaching professional designation courses, and writing curriculum, our advisors have helped to shape the investment advisory profession. Investment portfolio design, asset allocation, modern portfolio theory, and investor psychology have been the focus of our thought leadership.
Fiduciary Trailblazers
Throughout our history, we have committed ourselves to the highest standards of fiduciary responsibility.
We receive fees solely from our clients, which enables us to recommend, without any potential conflicts of interest, an appropriate mix of investments for implementing portfolio strategies. Roger also co-founded the Center for Fiduciary Studies (now Fi360 – A Broadridge Company) in 1998 and is a co-founder and past chairman of the Committee for the Fiduciary Standard. The committee drafted the Fiduciary Pledge we send to clients and lobbied members of Congress and regulators to adopt a universal Fiduciary Standard.
Among our staff, we have three individuals who hold the Accredited Investment Fiduciary (AIF®) designation and six individuals who hold the Chartered Financial Analyst (CFA) designation, which has at its core the same fiduciary standards of care.